Tag Archives: behavioral targeting
National Online Advertising vs. Local Online Advertising
National Online Advertising vs. Local Online Advertising One of the best lenses to see how National Online Advertising differs from Local Online Advertising is to understand how a national advertiser protects itself versus the very little protection the same industry … Continue reading
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Tagged AQUA Pre-TARGETING, behavioral targeting, last impression, re-targeting, viewability
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That’s Local Advertising…
That’s Local Advertising… “Cookie based” stalwarts such as behavioral targeting, and re-targeting may seem like good ideas in national advertising where humans are faceless and ramifications of awkward stalking are kept at arms length, but local sellers of online advertising … Continue reading