Local Online Advertising is nothing like National Online Advertising.
We found this out when we started doing a lot of Local online advertising in 2010. We just could not get enough web traffic using the cookie based digital status quo that targets User’s.
So having traditional media backgrounds, we spent the time to create and perfect a targeting model that would excel in Local Online Advertising.
The result is our Custom Targeting Model AQUA PRE-TARGETING™, introduced in 2011, that does excel in Local Markets because it has 100% local reach, 100% transparency, and 100% viewability which is something the digital status quo that uses “cookies” and targets User’s cannot do.
The great thing about our Custom Targeting Model is that the local advertiser is getting in front of people in their own community on the actual websites they visit. With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions. National Online Advertising rarely has that kind of power.
To be clear, if anyone is trying to sell you a digital product for local online advertising, it has to be the digital status quo mentioned above, which is not suitable for local online advertising.
Aqua Media Direct’s Founder & CEO, Tom Doyle, has 35 years of Media experience including Traditional Media experience and has been active in the online display media space since the early beginning in 1997. Doyle is a Media Consultant to Media Companies, and has helped many companies to increase their Media revenue with a constructive approach to adding digital sales to offset dwindling revenues due to generational preferences.
Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).
Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.
